When SEO Directors Spend on Backlinks and See Flat Rankings: Mark's Story

https://www.scribd.com/document/983200899/How-Small-CTR-Lifts-and-Authority-Engineering-Turn-Existing-Backlinks-into-Real-Ranking-Wins-142532

When a Mid-Size Marketing Team Poured Budget into Links: Mark's Story Mark ran SEO for a 150-person software company. Quarter after quarter he pushed for more content, more outreach, and more links