When a Melbourne SaaS Founder Posted One LinkedIn Video: Tom's Story

https://www.bookmark-xray.win/case-study-why-australian-b2b-teams-know-they-need-video-but-struggle-to-get-real-results

Tom ran a small but fast-growing SaaS business in Melbourne. He poured budget into paid search and targeted display, and his sales team dutifully followed up on leads. Still, LinkedIn felt like a black box