What is conversion-focused technical SEO and how is it different?

https://reportz.io/marketing/denver-tax-advisors-case-study-what-drove-665-lead-growth-and-283k-more-revenue/

Most SEO agencies treat rankings like a participation trophy, but having a top spot for a vanity term rarely puts money in the bank. After 15 years building campaigns in Colorado, I have seen too many businesses chase traffic that doesn't convert