We shift from passive viewing to models using personalization and streaming...

https://source-wiki.win/index.php/The_Thumb-Scroll_Era:_What_Pew_Research_Center_Actually_Tells_Us_About_Our_Mobile_Media_Habits

We shift from passive viewing to models using personalization and streaming culture. I look at how platforms now make digital audiences feel like active participants. It is a quiet, steady change in how we build and consume live media today