Waiting for a screen to load feels like a personal insult. We want apps that...

https://www.4shared.com/office/cPQcS8XEku/pdf-54664-6514.html

Waiting for a screen to load feels like a personal insult. We want apps that mirror our pace. When a service uses smart personalization and guarantees fast loading, it earns its place on our home screen. Anything less is just friction we won't bear.