Stop calling your livestream a hybrid event. That approach misses the point and...

https://businesscloud.co.uk/news/the-hybrid-events-boom-how-smart-event-companies-are-capitalising-on-a-9-billion-opportunity/

Stop calling your livestream a hybrid event. That approach misses the point and leaves money on the table. The sector represents a $9 billion opportunity, yet many organisers still treat hybrid as a one-off technical hurdle