SEO retainers usually cap your margins at 30 percent. Stop just trading hours...

https://magic-wiki.win/index.php/The_Transparency_Trap:_Why_You_Should_Tell_Clients_About_Your_Internal_Tech_Stack

SEO retainers usually cap your margins at 30 percent. Stop just trading hours and start building your agency like a product lab, where software margins routinely hit 70 percent plus. Turn your repeatable workflows into your own software.