Scaling into Europe is a headache when your site starts cannibalizing itself....

https://www.livebinders.com/b/3704307?tabid=36e8b249-41e6-38db-3ba0-f2b5791b30bf

Scaling into Europe is a headache when your site starts cannibalizing itself. The biggest culprit? Hreflang loops that leave Google guessing which locale to rank