Scaling into Europe is a headache when your site starts cannibalizing itself....

https://star-wiki.win/index.php/Is_Qwant_Worth_Optimizing_for_in_France%3F_A_Strategic_Guide_for_International_SaaS

Scaling into Europe is a headache when your site starts cannibalizing itself. We’ve all seen the traffic cliff after a messy migration or a rogue hreflang conflict that wipes out your organic visibility