Rank tracking is an outdated vanity metric. In Europe, we’re seeing a 30% drop...

https://golf-wiki.win/index.php/How_to_Defend_Your_Organic_Search_Budget_When_Traffic_Is_Dropping

Rank tracking is an outdated vanity metric. In Europe, we’re seeing a 30% drop in organic CTR as AI Overviews fuel a massive rise in zero-click searches. Relying on stale monthly reports is a recipe for failure