Negative online content feels personal, but reacting in the heat of the moment...

https://wiki-global.win/index.php/How_to_Avoid_Turning_a_Small_Issue_into_a_Bigger_One_Online

Negative online content feels personal, but reacting in the heat of the moment often makes things worse. When your reputation takes a hit, the biggest risk is silent lost sales from prospects who see the noise and move on without saying a word