Most agencies are stuck on the service treadmill where retainers rarely clear...

https://technivorz.com/four-dots-how-a-novi-sad-agency-cracked-the-code-on-product-evolution/

Most agencies are stuck on the service treadmill where retainers rarely clear 30% profit. Try treating your agency like a lab to build internal tools instead. Moving your manual workflows into software products can easily push those margins past 70%.