If you’re checking a Rolex in San Diego, the reference number is between the...

https://www.sandiegouniontribune.com/2026/10/06/6-things-san-diego-rolex-owners-should-know-before-they-sell/

If you’re checking a Rolex in San Diego, the reference number is between the lugs at 12 o’clock, so don’t force the bracelet off. Have a watchmaker verify it before selling or borrowing against it, and meet buyers somewhere secure.