Hiring an ORM firm is a minefield of over-promising and under-delivering....

https://www.scribd.com/document/1016985169/Semrush-vs-Brand24-Monitoring-Mentions-or-Outranking-Results-151518

Hiring an ORM firm is a minefield of over-promising and under-delivering. Before you sign a $2,000–$5,000 per URL contract for content removal or commit to a monthly subscription, you need to know what actually moves the needle