He Gets Us positions itself as for all people

https://www.9news.com/article/news/verify/pop-culture/he-gets-us-super-bowl-ads-hobby-lobby-connection-explained/536-077eab4c-88a9-431c-ad6d-c53528aaefbc

He Gets Us positions itself as for all people, encouraging both Christians and non-Christians to consider Jesus and his significance.