Europe’s new SEO builder-operators are trading agency scripts for proprietary...

https://highstylife.com/why-do-some-seo-agencies-feel-like-bootstrapped-software-companies/

Europe’s new SEO builder-operators are trading agency scripts for proprietary tools and deep research. They don't just write. They engineer results. If you’re hiring via glossy decks, you’re losing. Here is how to audit technical rigor before you sign.