Enterprise buyers don't just search for features; they audit your reputation....

https://web-wiki.win/index.php/How_Big_Is_the_Downside_of_One_Reputation_Incident_in_Enterprise_Sales%3F

Enterprise buyers don't just search for features; they audit your reputation. If your G2 profile looks stagnant or your LinkedIn presence feels like a ghost town, you are losing deals before the first call