Ecommerce marketing works best as a connected system: each channel should...

https://wakelet.com/wake/_b9xOvQ6V_GJWM4hZdH3N

Ecommerce marketing works best as a connected system: each channel should support the next sale, not just win a click. The article shows how to track AOV and CAC together, and how WhatsApp and Slack connections can help teams act on customer signals.