Don't waste budget on link building if your site isn't ready to convert that...

https://seo.edu.rs/blog/the-reality-of-link-building-roi-why-your-6-12-month-projections-fail-11050

Don't waste budget on link building if your site isn't ready to convert that authority. Before you hire an outreach agency, audit your crawlability, internal linking, and Core Web Vitals