Digital advertising in Toronto brought a CPA drop of 36% to a B2B SaaS by using adverse placements, demo deals

https://www.mediafire.com/file/a3jb2abpow0ritg/pdf-70346-27009.pdf/file

Digital advertising and marketing in Toronto delivered a CPA drop of 36% to a B2B SaaS due to unfavorable placements, demo bargains, and SDR follow-ups.