Dark data is the information companies collect but never use. It can be...

https://www.strobe-bookmarks.win/dark-data-is-the-info-companies-collect-but-never-use-often-making-up-60-80-of-1

Dark data is the information companies collect but never use. It can be anything from old emails to outdated files. Studies show 60-80% of data stored is inactive, quietly taking up space and costing businesses millions annually