Conversational search is changing how people find information about you....

https://seo.edu.rs/blog/financial-advisor-reputation-how-to-handle-outdated-forum-posts-in-the-age-of-ai-10949

Conversational search is changing how people find information about you. Instead of scrolling through ten blue links, users now ask AI assistants specific questions. This shift often forces outdated or negative content back to the surface