Consumers aren't looking for magic anymore; they just want things to work....

https://www.mediafire.com/file/sthl89feojtbqwh/pdf-22645-161.pdf/file

Consumers aren't looking for magic anymore; they just want things to work. We’ve moved past the novelty phase—now, it’s about respect for our time. If an app forces a re-login or makes us hunt for a credit card, we’re gone