Cashback and loss discount promotions soften poor runs by returning a piece of bottom lines
https://numberfields.asu.edu/NumberFields/show_user.php?userid=6594037
Cashback and loss rebate coupons soften negative runs by returning a piece of net losses. Review time frames and caps, and prevent overbetting just to go after rebates; value grows from uniformity, not run the risk of spikes.