Building Brand Awareness Through Consistent Online Advertising
https://growthsignal.birchreport.com/posts/building-brand-awareness-through-consistent-online-advertising
I've found that sticking with a steady stream of online ads, even small ones, makes my brand feel familiar and trustworthy over time. It's like planting little reminders everywhere, so when someone finally needs what you offer, your name pops into their head first.