AI search is notoriously hard to track because answers are non-deterministic...

https://telegra.ph/How-Do-I-Measure-Share-of-Voice-in-AI-Answers-Instead-of-Rankings-05-04

AI search is notoriously hard to track because answers are non-deterministic and suffer from massive geo-variability. Standard tools fail here because they don't account for the inherent volatility of generative outputs