1. Look, I’ve been pushing video content for my brand for about 6 months, and while engagement is up, I’m still not clear on how to really measure ROI beyond views and shares. Has anyone cracked the code on tying video directly to revenue growth?

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1. Look, I’ve been pushing video content for my brand for about 6 months, and while engagement is up, I’m still not clear on how to really measure ROI beyond views and shares. Has anyone cracked the code on tying video directly to revenue growth? 2